10 Ways to Maximize Your Video Potential

Your plan for pushing at the video is as important as every stage of production leading up to the release.

It’s like the old “tree falling in the woods and nobody around to hear it” analogy. Think of all the work you put into creating your video. Now imagine all that going down the drain. Let’s make sure that doesn’t happen.

We’ve got some creative solutions for maximizing your video content! We’ve compiled a list of 10 unique places to share your videos, from the digital realm to the physical world.

1. Website Homepage

Start your live events with impactful video content to captivate your audience from the moment they walk in or log on. Whether it’s a conference, webinar, or workshop, a well-crafted video sets the tone for the entire event.

2. YouTube Channel

As the second largest search engine after Google, YouTube is an essential platform for hosting and sharing your video content. Create a dedicated channel to showcase your videos and attract subscribers.

3. Social Media Platforms

Spread your video content across various social media channels like Instagram, Facebook, Twitter, and TikTok to reach diverse audiences and increase your brand’s visibility.

4. Zoom Waiting Rooms

Impress your virtual meeting attendees by setting your video as the background during Zoom calls. It’s a creative way to showcase your brand or share important messages while maintaining a professional appearance.

5. Email Signature

Add a touch of personality to your email signature by including a link to your latest video. It’s a subtle yet effective way to promote your content to everyone you communicate with via email.

6. Event Opener

Start your live events with impactful video content to captivate your audience from the moment they walk in or log on. Whether it’s a conference, webinar, or workshop, a well-crafted video sets the tone for the entire event.

7. LinkedIn Ad Campaign

Harness the power of LinkedIn’s professional network by incorporating video ads into your marketing campaigns. Target specific demographics and industries to reach potential clients and partners.

8. Before Taking the Stage

Whether you’re speaking at a conference or hosting a workshop, play a short video to engage the audience and build anticipation before you step onto the stage. It’s a great way to set the mood and grab attention.

9. Local Movie Theater Ad

Explore unconventional advertising avenues by screening your video as an advertisement in local movie theaters. Reach a captive audience before the main feature begins and leave a lasting impression.

10. Lobby TV Stream

If your business has a physical location, leverage lobby TV screens to loop your video content. Whether it’s showcasing service options, sharing company updates, or highlighting customer testimonials, it’s an excellent way to inform and entertain visitors.

Bonus Ideas

Blog

Embed videos within your blog posts to enhance your content and provide visual context to your written articles.

Training Modules

Use videos as part of your training materials to deliver engaging and informative sessions to employees or clients.

Annual Reports

Instead of traditional text-heavy reports, create dynamic annual report videos to summarize your achievements and showcase your company’s progress.

LinkedIn Articles

Enhance your LinkedIn articles with embedded videos to increase engagement and provide valuable insights to your professional network.

PDF Information Sheets

Transform static PDF documents into interactive multimedia experiences by incorporating videos that explain complex concepts or demonstrate product features.
Whatever platforms you choose to host your video content, aim for greater engagement, visibility, and success. Keep sharing your story in creative ways that captivate and inspire your audience!

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Our Performance Bootcamp is all about finding what works for you. If you’re ready to engage your audience and show up as your authentic self in your videos, here’s the link to get started:

 

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