15 Video Stats That Matter to Your Marketing

There’s no debate that video marketing is a leading strategy for companies to advertise their business today. Even so, you may still be wondering, “Is video worth the investment of my time and budget?” If you’re on the fence, take a look at these top 15 stats from 2023. We bet they will help land on a decision! Here’s our top 15 list:

1. 66% of people prefer watching a video to learn about a brand’s product or service.

2. 85% of businesses use video as a marketing tool.

3. 92% of marketers who use video report it as an essential part of their strategy..

4. At least 87% of marketers said video gives them a positive return on investment, according to Wyzowl.

5. In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content on the internet..

6. More than 9 out of 10 people report wanting to see more videos from brands in 2023.

7. Video is preferred by 80% of people over written text.

8. 41% of respondents to a survey said videos reduce support calls.

9. At least 88% of marketers were pleased with their online video ROI.

10. Video has become the most popular marketing channel for businesses, with 87% of businesses already utilizing video as a marketing outlet.

11. According to recent research, video has assisted over 80% of marketers in generating leads.

12. 52% of video marketers say their budget increased last year.

13. 88% of people have a dedicated team for creating marketing videos.

14. 44% of marketers use iPhone cameras to shoot videos.

15. 77% of marketers use YouTube to host videos.

Ready to talk about adding video to your marketing strategy? Set up a free strategy session:

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