By: Justin L. Mack as published in Financial Planning
Robert Sofia knows that experts throughout the wealth management industry have been talking about the value of video for a long time.
Its ability to gain the attention of prospects. Its ability to grow business. The way it allows advisors to show another part of their personality or establish themselves as experts via the creation of educational content.
But Sofia, the CEO of marketing technology firm Snappy Kraken, said those dishing out the advice often forget that making good video content is still a lot of work, and knowing where to start can be overwhelming.
“Setting up a camera. Setting up the lighting. Getting good on video and figuring out what to say … it’s not as easy as it sounds. And people always say, ‘Just take a video with your phone and then upload it,'” Sofia said. “That doesn’t work for everybody, and most advisors hear that advice from people who are much better at it. So it’s not all apples to apples.”
In an effort to level the playing field and help more advisors tap into the power of video, Snappy Kraken is partnering with video production company Idea Decanter.
Read the entire article here: https://www.financial-planning.com/list/3-tips-to-help-financial-advisors-make-better-video