Find Your #Finfluence

What’s Find Your #Finfluence all about?

This isn’t just a book. It’s your video marketing wake-up call.

Find Your #Finfluence takes you behind the scenes with real financial advisors who are building authority, growing their practices, and connecting with ideal clients … using one of the most powerful tools in modern marketing: video.

Through their stories (and a few missteps), you’ll learn how to overcome camera-shyness, speak directly to your niche, and create content that resonates—not just once, but consistently. Whether you’re just starting out or ready to level up your strategy, this book offers a clear, practical framework to help you show up with purpose and turn visibility into growth.

If you’ve been thinking about using video but haven’t hit “record” yet, this book might just be the nudge you’ve been waiting for.

Order Your Copy

“Find Your #Finfluence” is available on Amazon.

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About the Author

Laura Garfield is the co-founder of Idea Decanter, a video marketing agency helping financial advisors grow their visibility—and their practices—through authentic, advisor-driven content. A former TV journalist, Laura brings a sharp eye for storytelling and a passion for empowering professionals to step confidently in front of the camera. She’s the creator of The Real #Finfluencers series, host of the accompanying podcast, and a sought-after speaker on advisor marketing. With this book, she’s on a mission to help more advisors stop hiding and start showing up where it counts—on video.

Rave Reviews

If your ears are ringing, it's bc I just finished your book and am talking to myself, thinking, "Damn, this is great!" It really is. Nice and simple, actionable nuggets. That's allllll the nice people of today can absorb. Way to go. I'll keep it and pass it on to a client someday, bc I know it'll come in handy.

John Bowe, Presentation CoachAuthor of I Have Something to Say

Video content that builds trusted relationships. Then turns those relationships into clients that are raving fans. This message is crystal clear in Laura Garfield’s book Find Your #Finfluence. The key is showing up consistently, authentically and with purpose.

Brandon Helms, VPMarshBerry Investment Banking

Sometimes, you get a book and think, “I can’t wait to dive in and read straight through!” Only to find yourself stopping at every other page because the ideas are so good you feel compelled to start working with them immediately. That happened to me with Laura Garfield’s Find Your #Finfluence. Laura’s book features real-world examples from advisors who’ve grown their firms exponentially by adding video to their marketing strategy.

Derek Pollard PhD, Founder,Constellar Creative

This book is just about perfect, short, to the point, convincing, lots of real life examples, lots of quotes from LinkedIn famous people, highly recommend if you're working on your marketing.

Joe Moss, COOJanuary Capital Advisors

This book is a quick read with a lasting impact. Find Your #Finfluence doesn’t just explain how advisors can use video—it shows you, in clear, simple language that practices what it preaches.

Art Dinkin, CFP®DV Financial

Keep up with the latest Real #Finfluencer interviews

Resources from the book

Get the tools our Real #Finfluencers use every day to grow their practice.

Steal Their Strategy

Watch and Learn from Real #Finfluencers

The Real #Finfluencer series started with video. Because, hey, we LOVE video at Idea Decanter. This 8-minute interview format was designed to show and tell. You hear from a Real #Finfluencer in the financial services space and see what they’re doing with video.

Prefer to multitask?

We hear you. Video is our jam, but so are long walks with our dogs listening to podcasts. If you’re on the same page, binge away on The Real #Finfluencers (a Wealthies Award finalist for Best Podcast of 2025).

Join The Real #Finfluencers Community

Welcome to THE place to grow your influence with video.

What’s in it for you? This is a curated community of creators sharing wins, lessons, shortcuts, and behind-the-scenes, industry-specific insights you won’t find on Google or ChatGPT. Whether you’re “video curious” or already knee-deep in content creation, this is the place for you!