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Financial Advisor Marketing ROI: Stop Asking “How Did You Hear About Us?”

Financial Advisor Marketing ROI: Stop Asking “How Did You Hear About Us?”

A new client tells you they came from a referral. Great, right? You know where they came from, you can…
Meet Leah: From Journalism to a Few Plot Twists

Meet Leah: From Journalism to a Few Plot Twists

Leah Scott has always been curious about people. Not nosy, as her dad used to call it. Curious. She wants to know…
The Real #Finfluencers Ep. 39: What Millions of YouTube Views Taught Sean Trace

The Real #Finfluencers Ep. 39: What Millions of YouTube Views Taught Sean Trace

Sean Trace doesn’t just dabble in YouTube. He’s been creating video since the platform’s early days, runs multiple podcasts and…
Idea Decanter Wins 2026 Wealthies Award for Real #Finfluencers

Idea Decanter Wins 2026 Wealthies Award for Real #Finfluencers

We had gotten very good at being Wealthies finalists. It something we thought about while we carefully folded our fancy…
How Financial Advisors Can Build the Right Video Marketing Budget

How Financial Advisors Can Build the Right Video Marketing Budget

If you’re a financial advisor thinking about video marketing, there’s a good chance one of your first questions is, “How…
WealthManagement.com Picks The Real #Finfluencers as a Wealthies Finalist

WealthManagement.com Picks The Real #Finfluencers as a Wealthies Finalist

We can no longer wait. We are ready to go the distance!Idea Decanter has been named a 2026 Wealthies finalist…
The Real #Finfluencers Ep. 38: Casey Pascuzzi on How to Stop Wasting Money on YouTube

The Real #Finfluencers Ep. 38: Casey Pascuzzi on How to Stop Wasting Money on YouTube

A year ago, Casey Pascuzzi had a new YouTube channel with roughly 12 subscribers. Within four months, that number had…
Let Your Happy Clients Do the Convincing

Let Your Happy Clients Do the Convincing

You know your company does great work. That’s because your team cares deeply, your process is different, and your clients receive…
The Real #Finfluencers Ep. 37: How Alexis Allen Turns Interviews Into New Business

The Real #Finfluencers Ep. 37: How Alexis Allen Turns Interviews Into New Business

A lot of advisors wonder whether starting a podcast, video series, or interview show is worth the time. Will anyone…
 Meet Darwin Guggenbiller: From Blueprints to Broadcasts

 Meet Darwin Guggenbiller: From Blueprints to Broadcasts

Growing up on a dairy farm in western Ohio, Darwin Guggenbiller learned early that meaningful things take work.   As…

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