Who likes to sit through a lecture? We don’t see you raising your hand! That’s probably because a lecture makes you think of getting a long list of facts to remember and that = boring.
While facts are always important, if they get weighted down with jargon, your audience is going to tune out.
Duncan MacPherson of Pareto Systems is always reminding us, “Facts tell. Stories sell.” And we couldn’t agree more when it comes to your marketing videos.
Telling personal stories can feel daunting, but watch this video and consider the one thing you’ll remember about it one week from now:
