Duncan’s Video Marketing Secrets #6 Don’t Forget the Call to Action

Like a good recipe, there are key ingredients you should never leave out of a marketing video.

1. A hook in the beginning to grab attention
2. Concise and engaging information
3. A clear call to action at the end

You wouldn’t leave out the flour from a pancake recipe and expect them to be light and fluffy. Likewise, leaving out any of these scripting components can leave your marketing efforts falling flat.

Duncan MacPherson of Pareto Systems explains the necessity of the Call to Action.


Missed out on any of Duncan’s other Secrets? Watch them here:

Secret #1: Consistency 

Secret #2: Tell Personal Stories 

Secret #3: Stay on Message 

Secret #4: Sharing on the Right Platforms 

Secret #5: Nurture Your Audience 


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