Idea Decanter Announces Strategic Partnership with Carson Coaching

​​Idea Decanter Announces Strategic Partnership with Carson Coaching

Plus: Co-Founders Laura Garfield and Sharon Gottula release their 2023 ‘Fall Tour’ of Conference speaking and video performance coaching sessions

Seattle, WA (September 11, 2023) – Idea Decanter, a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, has announced a strategic partnership with Carson Coaching. Idea Decanter will now be providing video and coaching services to Carson Coaching members. The partnership includes an exclusive coaching bootcamp at the Carson Excell conference on September 12-14 in Nashville. This interactive experience, which was fully booked within an hour of release, will help advisors develop on-camera skills and feel more comfortable as they launch and embrace proven video marketing tactics. In addition to providing a solid platform for advisors who are new to video communications, Idea Decanter will also help fine-tune advisors’ already established video marketing and take them to the next level.

“Idea Decanter is known within the financial services world as a top-tier solution that gives advisors the ability to add high-quality, personalized videos to their marketing plan,” said Sarah Cain, Vice President, Coaching & Consulting at Carson Group. “Video has become a crucial aspect of any advisor’s marketing efforts and having the expertise of Idea Decanter is a real benefit to Carson Coaching clients.”


Idea Decanter founders Laura Garfield and Sharon Gottula also released their 2023 ‘Fall Tour’ lineup of conference speaking sessions as well as other trainings. The duo kick things off in Nashville at Carson Excell followed by SER Latino Advisor Summit, the FPA Annual Conference, Nitrogen Fearless Investing Summit, and Raymond James’ Practice Intelligence Workshop.

In addition to discussing how advisors can level up their video marketing, presentations will address building video into a lead funnel that speeds up prospect-to-client conversion rate, how to attract next-gen investors with a digital marketing strategy, and how to get past your jitters and record videos with confidence.

“People want to watch videos rather than read, which is why video marketing is becoming the norm,” said co-founder Laura Garfield. “But planning, recording, and successfully using a video can seem daunting for many advisors. Our conference sessions this fall help advisors get past what’s holding them back from embracing video marketing so they can get results.”

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