Tracy Shaw

New Media Maven

Tracy is an award-winning journalist who has worked in broadcast, digital, and social media, as well as marketing and business.

As an experienced writer, producer and editor, Tracy specializes in making your message interesting and relatable to real people. The media landscape continues to evolve and thrive on digital platforms, and while that happens, Tracy is your guide through the content creation process. Her goal? To produce the most impactful message for your clients.

FROM BABY BUSINESSWOMAN TO TV NEWS MANAGER

Tracy’s career in journalism started at the ripe old age of 7, when she created her own newspaper, The Waltz Time Journal, that she sold for 50 cents an issue to people in her family’s small midwestern church. She wrote the articles, cut and pasted the “ads,” and marketed her business with a sweet smile and big, innocent, hazel eyes.

“PLEASE STAND BY …”

Fast forward to college, where Tracy promptly dropped her aspirations of being a lawyer when she stepped into the TV studio at Illinois State University. After a very brief stint in front of the camera, she realized she could be a journalist AND boss people around from the producer chair. Her creative, type A personality had found a home.

PALM TREES AND REMOTE SHOOTS

Then, when the universe offered Tracy an opportunity to devote more time to her family AND live in paradise, she jumped at the chance to move to SW Florida. Now you’ll see her in the Idea Kit virtual studio, producing your shoots. Expect her to be bossing you, just like she did her news anchors. But it’s all to make sure your videos are the best they can be.

Never one to relax, she does many hours of volunteer and charity work, when she’s not training for her next marathon!