Greg Furer, CFP® and CEO of Beratung Advisors, is proving the power of video marketing for financial professionals. With over 400 videos published, Greg is a master of consistent content creation. His innovative strategies not only engage audiences but also ensure that 90% of his clients are pre-qualified before they walk through the door.
Greg’s approach to video marketing is all about consistency. By dedicating Tuesdays to creating content and sticking to the schedule, he has built a library of impactful videos that resonate with his target audience.
3 Secrets from Greg:
# 1 Pre-Qualify Prospects with Video Content
Greg’s videos allow potential clients to learn about his services, values, and approach before reaching out. This ensures that by the time they connect, they’re already aligned with Beratung Advisors’ mission.
#2 Get Views for Free on LinkedIn
Greg believes LinkedIn’s organic reach is unmatched. By posting engaging, problem-solving content tailored to his target audience of busy professionals, he leverages LinkedIn to grow his practice without paid promotions.
#3 Test Out the Trends
From TikTok-inspired humor to creative storytelling, Greg isn’t afraid to have fun with his videos. These relatable, entertaining clips attract attention while still communicating valuable insights.
Greg’s strategy demonstrates that video content isn’t just about education. It’s about connection. His advice? “Focus on creating content that solves problems and shows your values. When people trust you, they’ll reach out.”
