In today’s fast-paced digital world, shorter videos create stronger engagement.
Just ask Mitch Slater, Manager of National Sales Digital Communications at UBS. He’s a veteran of financial advising, TV, radio, and podcasting.
Mitch has built a powerful LinkedIn strategy. How? By prioritizing personal connections, focusing on relationships over transactions, and embracing short-form content.
3 Secrets from Mitch:
#1 Build Connections on LinkedIn
Mitch sees LinkedIn as a networking powerhouse. By sharing engaging content and making genuine connections, he has grown his following and expanded his influence in the financial advising space.
#2 Look for ROR – Return on Relationship
Forget ROI. Mitch focuses on ROR. Inspired by Ted Rubin’s concept of “Return on Relationship,” he believes that strong client connections drive long-term business success. It’s not just about transactions, it’s about trust.
# 3 Focus on Short-form Video
Mitch is a firm believer that shorter videos are the future. Whether on LinkedIn or other platforms, keeping videos under 90 seconds ensures they capture attention and deliver maximum impact.
With years of experience in media, Mitch understands that attention spans are short. The best way to make an impact is to get straight to the point. His advice? “Be human. Be real. Be brief.”
