Justin Holtz, CFP® and founder of District Financial Advisors, has grown his client base significantly by using video marketing. In The Real #Finfluencers Episode 15, Justin shares the secrets behind using video to connect with his audience and attract 50% more prospects.
Here are 3 key strategies Justin uses:
#1 Use Video for Case Studies
Justin creates case study videos that showcase real examples of how he helps clients with their financial planning. This not only educates his audience but also builds trust and credibility.
#2 Hire an Editor
By hiring an editor, Justin ensures his videos look professional and are edited to highlight the key points. This approach allows him to focus on content creation while someone else handles the technical side.
#3 Meet Your Niche Where They View
Justin discovered that federal employees, his target audience, were looking for financial help on YouTube. By focusing on this platform and creating valuable content for federal employees, Justin has built a strong online presence.
Tool Justin Likes:
👉 Ecamm for Mac to incorporate visuals into videos.
