In The Real #Finfluencers Episode 18, Eric Negron, CEO and Advisor Advocate at Forefront Advisory Network, explains the power of broadcasting yourself as a financial influencer. Eric reveals the mental toughness required to get comfortable on camera, how repetition is key to engaging your audience, and why short-form video is a must in today’s digital world.
Here are 3 strategies Eric shares to help you build your digital presence:
#1 Record Every Day for Practice
Eric advises making video creation a daily habit. Whether it’s through FaceTime, Marco Polo, or Zoom, getting comfortable talking in front of a camera will make you more natural when you go live for marketing.
#2 Use Short-Form Video to Combat Distraction
Short-form content is an effective way to grab your audience’s attention in today’s world of constant distraction. Eric explains why bite-sized videos are essential for driving engagement and converting your audience to longer content.
#3 Repeat Your Message. Repeat Your Message.
Repetition is essential to getting your message across. Eric stresses the importance of repeating your content in various formats to make sure it sticks with your audience.
Tools Eric Likes
👉 Eric recommends practicing on Marco Polo – an app that lets you send and receive videos.
👉 He records his podcast in Riverside.
👉 If you want to edit video like you’re playing with Legos, try Veed.io.
👉 Rode mics are his go-to for good audio.
