Recording videos is one thing. Using them to grow your business is another. In The Real #Finfluencers Episode 19, Ari Baum, founder and CEO of Endurance Wealth Partners, explains how he used video to get his message out and expand his business.
Ari tells us why video marketing became a game-changer. It allowed him to better connect with clients during Covid and, in the years since, has led to increased opportunities with both clients and fellow financial advisors.
3 Secrets from Ari:
# 1 Video Can Help with Acquisitions
Ari says video allows you to reach many people at once, eliminating the limitations of one-on-one meetings, and how it can make clients feel more connected with you.
#2 Use Video to Attract Top Talent
Through his YouTube videos, Ari attracted advisors who were looking for a more authentic and balanced work-life environment. Video helped Ari stand out in the highly competitive world of financial services.
#3 Measure Results by Turning Clients into Fans
Ari emphasizes that the goal of video isn’t just views, but creating an emotional connection with your audience, turning them from clients into passionate supporters who advocate for your brand.
Want to read more about how Ari has been so successful?
Check out this blog about the 2.5x impact on his book. And read about how Ari overcame his on-cam jitters and ended up as a calm, cool, and collected guest on NASDAQ-TV. You can find that story here.
