What happens when you stop trying to be perfect?
In Part 2 of his Real #Finfluencers interview, Duncan MacPherson shares what happens when you stop chasing perfection and start giving away real value in your videos. The result?
A library of trust-building content that helps you get found, not just seen.
3 Secrets from Duncan:
#1 Let Your Clients Tell the Story
Testimonials are no longer optional. Real voices equal real credibility.
#2 Use AI to See Your Value Through Their Eyes
Duncan explains how advisors are using AI to shape better messaging by asking, “What would my ideal client want to know?”
#3 Create Low-Risk Entry Points
From YouTube Shorts to teaser videos, Duncan shows how short-form content can help clients engage at their own pace while moving into your funnel.
