What if your video strategy could spark joy, answer your prospects’ top questions, and turn LinkedIn into a lead-generating powerhouse?
That’s exactly what Larry Sprung, CFP® and founder of Mitlin Financial, has done. In this episode of The Real #Finfluencers, Larry shares how a single “joy” question evolved into a personal brand movement — and how his commitment to video over 11 years has built trust, connection, and credibility.
If you’ve ever wondered whether video is worth the time, Larry’s results (and thousand-plus videos!) will convince you.
3 Secrets from Larry
1. Get personal on LinkedIn
Larry’s most engaging content isn’t financial market updates — it’s personal, relatable stories that he ties back to business. Those posts get more traction and spark more conversations than anything else.
2. Create videos for most-asked questions
If clients keep asking, “Where did your firm’s name come from?” — make a video. Larry turned his most common prospect question into a website video that builds rapport before the first meeting even starts.
3. Make a commitment to video
Larry has produced more than 1,000 videos since 2014. His biggest advice? Start simple (even with an iPhone), keep improving, and stick with it long enough to see the payoff in credibility and connection.
Tools Larry Likes
👉 iPhone + $20 lapel mic for easy recording
Prefer to listen in? Get the full, uncut interview here:
👉 Listen to the podcast on Apple.
👉 Listen to the podcast on Spotify.
👉 Check out Larry’s book Financial Planning Made Personal on Amazon.
👉 See the videos in action on Mitlin’s website.
👉 Watch Larry’s videos on Mitlin’s YouTube and Larry’s new channel.
👉 Follow Larry on LinkedIn.
