You’d think after 300 videos, you’d learn a thing or two about what your audience wants to watch. And what Katherine and Christopher Tipper of Hunter Benefits found works best might just surprise you. The 401(k)ouple have been recording since 2017—long before most financial services pros were even thinking about YouTube.
Today, with hundreds of videos posted to their YouTube channel, they’ve learned what actually works to build awareness, spark conversations, and keep audiences coming back.
In this episode, the Tippers share what they’ve discovered about reaction videos, authenticity, and why commenting on LinkedIn can be as powerful as posting.
3 Secrets from Katherine & Christopher Tipper
1. Reaction Videos Get Top Views
Their most popular content comes from reacting live to other videos in the retirement space. Especially when those videos are sharing bad financial advice. Watching Christopher “lose his mind” on camera turns out to be great for views and reach
2. People Want to See You
Early on, they thought they had to be buttoned-up and perfect. Now they know audiences value seeing their real interactions, humor, and quirks. Authenticity wins … which is exactly why you’ll hear Katherine & Christopher interrupt each other, bicker, and even poke fun at each other while the camera is rolling..
3. Keep the Convo Going in LinkedIn Comments
Posting is important, but lately they’ve gotten real traction from engaging in the comments—on their own posts and on others’. LinkedIn rewards conversations, not just content.
Tools the Tippers Like
👉 YouTube for long-form video distribution.
👉 LinkedIn for conversation and connection.
Prefer to listen in? Get the full, uncut interview here:
👉 Listen to the podcast on Apple.
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👉 Get the book on Amazon
