If you think video ROI starts and ends with likes, comments and impressions, Tom Fields would tell you to think bigger.
In Episode 35 of The Real #Finfluencers, Laura sits down with Tom Fields, CEO of Fynancial, to talk about how video has helped grow his brand, bring in the right attention, and keep clients engaged. His approach is refreshingly simple: be real, mix business with personality, and stop overthinking every post.
3 Secrets from Tom:
1. Consider a 50/50 mix of business and personal
Tom does not believe every video should sound like a company announcement. In fact, he intentionally mixes content about Fynancial with content that shows who he is outside the business. That might mean hockey, family, faith or other personal moments that help people connect with him as a human being.
Why does that matter? Because trust is not built by talking about your business nonstop. It is built by helping people feel like they know you.
2. Use video to announce an event authentically
When Tom wants people to pay attention to an event, he gets on camera.
Why? Because video instantly signals that something matters. Instead of hiding behind a static graphic or polished marketing copy, you are showing your face, your voice and your energy. That makes the invitation feel more real and more important.
Tom also points out that successful events do not happen because of one last-minute post. They happen because you build momentum ahead of time. Video is a great way to create that buildup, share what is coming, and give people a reason to care before the event ever starts.
3. Treat video like your gym routine
Ever thought about how recording videos can be like going to the gym? Tom says it is the perfect analogy.
At first, it feels awkward. You are uncomfortable. You are hyper-aware of yourself. You may not know what you are doing yet. But the only way to get better is to keep showing up.
That is exactly how confidence on camera works. You do not wait until you feel ready. You get the reps. Over time, you stop obsessing over every little stumble and start focusing on the message. Tom’s advice is simple and powerful: just get started.
The best part? Tom does not measure success by vanity metrics. He looks at whether people say they found Fynancial through LinkedIn or video, and whether current clients are referencing the content his team puts out. That is a much stronger sign that video is doing its job.
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