Video can feel like a creative playground, until suddenly you’re five hours deep editing a five-minute video, tweaking every cut, every sound, and every tiny detail.
Advisor and coach Liz Hand knows that rabbit hole well. In one of her first videos, she spent hours editing, accidentally deleted the whole thing, laid on the office floor for a while, and then got back up to do it again. Since then, Liz has built a YouTube audience of more than 5,500 subscribers, created videos with nearly 100,000 views, and evolved her strategy from hands-on YouTube production to short-form clips that blend financial planning, mindset, and human transformation.
In this episode of The Real #Finfluencers, Liz shares how video helped people feel like they knew her before the first meeting, why she now leverages outside help, and how advisors can create more powerful content by focusing less on themselves and more on what the viewer is actually feeling.
3 Secrets from Liz:
1. Learn From Other YouTubers
Liz started by studying what was already working on YouTube. She paid attention to thumbnails, structure, search behavior, and how creators captured attention. That helped her build her own formula while still showing up in a playful, straight-to-the-heart way.
2. Leverage a 3rd Party
Editing can be fun, but it can also swallow your day. Liz eventually realized there were better places to spend her creative energy. By bringing in outside help, she was able to stay focused on the message, the client experience, and the bigger direction of her business.
3. Think About Your Viewer’s Emotional Experience
Liz doesn’t just ask, “What do I want to say?” She thinks about what the person watching is feeling, wondering, struggling with, and not yet seeing. That emotional lens is part of what makes her content feel personal, human, and deeply relevant.
Tools Liz Likes
👉 Liz uses YouTube as a learning lab and a publishing platform.
👉 She uses LinkedIn to share video and connect with other advisors.
👉 She now leverages outside creative help to make video production more sustainable.
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