Aaron Buchner, the founder of Cactus and a financial planner who’s embraced video marketing, is taking the world of financial advice by storm. Aaron is known for his edgy “Prick Free Financial Advice” tagline, where he lets it all hang out!
His strategies for leveraging Instagram, YouTube, and the spontaneity of daily inspirations have allowed him to build authentic connections with his audience.
So, what are the secrets behind his video marketing success?
Here are 3 of his top tips:
#1 Record When Inspiration Strikes
Aaron believes in capturing ideas as they come. “Creative juices flow at random times”, he explains. “When I get a thought, I just pick up my phone and hit record.” Those fleeting moments of inspiration are great opportunities. Seize them!
# 2 Get Personal on Instagram
Aaron says it’s important to let people see who you are beyond just credentials. Building engagement through authenticity means showing the REAL you. Don’t be shy about putting yourself out there! By posting day-to-day snapshots, Aaron gives his audience a window into his life.
# 3 Cut Longer Videos into Shorter Clips
Sometimes less is more. Short, engaging clips taken from Aaron’s long-form content have been a game-changer. On YouTube, these clips often outperform full episodes. They attract hundreds of views in a matter of hours!
Tools Aaron Likes
👉 Check out Aaron’s website: https://www.prickfree.com/
👉 And here’s more about the team that made that killer website, Mellow Brew Marketing.
