In this episode, we spoke with Derek Notman, CFP®, founder and CEO of Couplr. Derek has decades of advising under his belt before he launched his FinTech. He has also built an impressive following on LinkedIn. His strategy has amassed nearly 30,000 followers! With a mission to connect people with the right financial advisor, Derek has used video to make a name for himself and his company.
3 secrets from Derek:
# 1 Join the Top 1% on LinkedIn
Did you know only about 1% of LinkedIn users are actually creating content? With over a billion users worldwide, that’s a lot of potential– and a huge opportunity missed for many. Derek credits his success to being one of the rare users posting consistent, engaging content.
#2 Tap Into Human Connection
Derek says people want to know who you are and what you’re all about. By sharing relatable stories and tying them back to his expertise, he helps his audience see him as approachable, knowledgeable, and trustworthy. Share authentic content and glimpses of your life to build stronger connections.
#3 Provide a Great Experience with Video
Derek emphasizes the importance of video quality to captivate and retain his audience. Technical aspects like clear audio and strong visuals are crucial for conveying your message. Focus on your infrastructure practice! If you’re using your phone, a decent camera and good mic setup go a long way.
