Top 10 Hooks to Stop the Scroll & Get Viewers to Watch

Before you hit record, let’s talk about the all-important hook – the secret sauce that grabs your audience’s attention from the get-go!

Here are 10 electrifying hooks to use to start a video that will stop your viewers from scrolling through social, and get them to listen to you!

    1. The Shock Factor: 

    Shock and awe your viewers with a surprising statistic or mind-blowing fact that sets the stage for what’s to follow.

    2. The Personal Story:

    Connect on a deeper level by sharing a personal anecdote or experience that relates to the topic at hand. Authenticity is key!

    3. The Curiosity Gap: 

    Pose a thought-provoking question or tease a mystery that leaves viewers itching to know more.

    4. The Bold Statement: 

    Make a bold, attention-grabbing statement that challenges conventional wisdom or sparks controversy (in a good way!).

    5. The Problem-Solution Combo: 

    Highlight a common pain point or challenge faced by your audience, then tease how your video will provide the solution they’ve been searching for.

    6. Add a little show business: 

    If you’re looking for ideas on how to make a hook that’s entertaining, consider the world of movies. Movies occupy a central place in most people’s lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. 

    7. Provide a Reference to a Historical Event: 

    Good attention getters for your script could be mentioning a historical event. There are times the day of your Idea Kit or Instant Video Impact shoot may have some significance in history that can be tied to the subject of your video. You never know what pertinence the day might have that will add some pizzazz to your video. It’s worth a look.

    8. Take them through a “what if” scenario: 

    A compelling way to start your video is with a “what if” scenario. For example, asking “What if you were debt-free?” This will grab your viewer’s attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. 

    9. Tell them a story: 

    The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story. The story needs to be brief, with just the right amount of detail to bring it to life. 

    10. Visual Teaser: 

    Introducing your video with a visual teaser is an effective method to instantly engage your audience and create curiosity. Using attractive visuals, you can capture and engage your audience right from the beginning. The aim is to visually tempt your viewers and spark their curiosity about what is in store in your video.

    These 10 electrifying hooks can kickstart your video marketing journey with a bang! Experiment with different hooks to see what resonates best with your audience, and remember to keep the energy high and the creativity flowing. Need help creating content that stops the scroll and grows your business? Find out more about Idea Decanter’s Video Growth Code by scheduling a call here.

     

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