Top 10 Videos Stats to Boost your 2024 Marketing

New year, new strategy! 

Sure, New Year’s resolutions can seem daunting if there’s no structure to keep you on track. If you’re refining your strategy or mapping out a new one, these content marketing stats will help power your success this year. 

Here are 10 stats you can use to guide your strategy:

10. The average internet user will spend almost 100 minutes per day watching videos online by 2024 (Source: The Social Shepherd, 2023)

9. Video streaming is estimated to account for 91% of global internet traffic by 2024 (Source: Ericsson.com)

8. YouTube’s dominance in video marketing is expected to continue, with a forecasted 2.85 billion monthly active users by 2025 (Source: Zippia, 2023)

7. Videos will make up 82% of all consumer internet traffic by 2025 (Source: Integral Ad Science)

6. Emails that contain video have a click-through rate that’s over 300% higher than that of traditional emails with no video (Source: Poll the People, 2023)

5. 72% of marketers say they currently share between one and four videos per month across various channels (Source: Lemon Light, 2023)

4. 58% of consumers say they prefer to watch video content on a smartphone (Source: Lemon Light, 2023)

3. 88% of marketers are committed to devoting more dollars to video campaigns in the future. (Source: Social Media Week by AdWeek)

2. 99% of marketers claim they will continue to use video in their approach. (Source: Social Media Week by AdWeek)

1. 70% of businesses say they’re creating more videos now compared to the same time last year. (Source: Animoto)

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