What to Wear on your Video Shoot

Wondering how to choose the right thing to wear for your next video shoot?

You are not alone!

The number one question we get asked after “When can we book this shoot?” is, “What should I wear?” Get the answer with this video:

Dressing for the camera isn’t quite the same as dressing for… well, just about anything else. There are certain patterns and colors that the camera just doesn’t like.


Small patterns

Checks, houndstooth, or pinstripes can create a vibrating effect on video.

Bad colors

Certain colors compliment your skin tones, and others will make you look like you’re on your deathbed. If you know what colors work with your complexion, pick those! If you don’t — ask someone you trust for advice. Bright red, pink, orange, and neon green are particularly hard for most people to pull off because they tend to overwhelm your coloring and can contaminate skin tones.

Crazy color combinations

Keep in mind you want your audience to pay attention to you, not your clothes. Wear lime green and bright yellow, and your outfit will be talking louder than you are!

Loud jewelry

Say what? Jewelry can definitely make distracting noise during your shoot. If you have a big necklace, it can bang into the lapel mic. If you have an arm full of bangles, you’ll hear them every time you move a muscle.

Glossy lipstick

Highlights tend to bloom in the video, making any “hot spots” bright white. Nobody wants white spots on their lips.

Ugly hands

If your hands are going to be on camera, this is the time for a manicure and hand lotion. We like Neutrogena Hand Cream (and no, this is not a sponsored ad). It takes 10 years off. Really!



Neutrals always look nice and complement most skin tones. Add a subtle pop of color if you feel the need.


Layers can add interest. A complementary tie, scarf, or jacket keeps you looking polished.

Structured clothes

Structured clothes will make you look thinner. The old adage about the camera adding 10 pounds is not an urban legend. If you put on baggy or flowing clothes, you’re not doing yourself any favors.
We always tell Idea Kit clients to pick something that is 20% dressier than you would normally dress, and you’ll look perfect.

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