Wondering how to choose the right thing to wear for your next video shoot?
You are not alone!
The number one question we get asked after “When can we book this shoot?” is, “What should I wear?” Get the answer with this video:
Dressing for the camera isn’t quite the same as dressing for… well, just about anything else. There are certain patterns and colors that the camera just doesn’t like.
SO, LET’S TALK ABOUT WHAT WARDROBE TO AVOID:
Checks, houndstooth, or pinstripes can create a vibrating effect on video.
Certain colors compliment your skin tones, and others will make you look like you’re on your deathbed. If you know what colors work with your complexion, pick those! If you don’t — ask someone you trust for advice. Bright red, pink, orange, and neon green are particularly hard for most people to pull off because they tend to overwhelm your coloring and can contaminate skin tones.
Crazy color combinations
Keep in mind you want your audience to pay attention to you, not your clothes. Wear lime green and bright yellow, and your outfit will be talking louder than you are!
Say what? Jewelry can definitely make distracting noise during your shoot. If you have a big necklace, it can bang into the lapel mic. If you have an arm full of bangles, you’ll hear them every time you move a muscle.
Highlights tend to bloom in the video, making any “hot spots” bright white. Nobody wants white spots on their lips.
If your hands are going to be on camera, this is the time for a manicure and hand lotion. We like Neutrogena Hand Cream (and no, this is not a sponsored ad). It takes 10 years off. Really!
NOW, FOR WHAT YOU SHOULD WEAR:
Neutrals always look nice and complement most skin tones. Add a subtle pop of color if you feel the need.
Layers can add interest. A complementary tie, scarf, or jacket keeps you looking polished.
Structured clothes will make you look thinner. The old adage about the camera adding 10 pounds is not an urban legend. If you put on baggy or flowing clothes, you’re not doing yourself any favors.
We always tell Idea Kit clients to pick something that is 20% dressier than you would normally dress, and you’ll look perfect.